
The Best in Haircare: Why We Chose De Lorenzo and NAK
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The Best in Haircare: Why We Chose De Lorenzo and NAK
When it comes to haircare, choosing the right products makes all the difference. At Direct Hair Supplies, we pride ourselves on offering only the best brands that deliver salon quality results while aligning with our values of performance, sustainability, and innovation. Being locally owned and operated with our headquarters in the heart of Sunshine Coast, we love that the brands we're chosen are Australian owned and operated.
That’s why we stock;
- De Lorenzo
- NAK
- Muk coming soon!
These are three powerhouse brands that share a commitment to professional grade haircare with a focus on quality ingredients, ethical practices, and cutting edge formulations.
What These Brands Have in Common
Though each brand has its own unique identity, De Lorenzo, NAK, and Muk all stand out for their:
✅ Salon Quality Formulas: Trusted by professionals and designed for high performance.
✅ Cruelty Free Ethics: None of these brands test on animals, a key factor in our selection.
✅ Natural and Nourishing Ingredients: Packed with botanicals, proteins, and essential oils to strengthen and protect hair.
✅ Australian Owned & Inspired: Homegrown brands that understand the needs of hair in our climate.
De Lorenzo – Natural, Sustainable, and Science Backed
A pioneer in natural haircare, De Lorenzo has been a leader in the industry for decades. With a deep commitment to vegan formulations and sustainable sourcing, De Lorenzo products use organic botanicals, plant based proteins, and no animal derived ingredients. Their focus on eco friendly packaging and ethical production makes them a favorite for those who want high performance haircare without compromise.
Best Sellers:
✨ Nova Fusion Colour Care Shampoo – Perfect for enhancing and maintaining color vibrancy.
✨ Essential Treatments Equilibrium Masque – A deep conditioning treatment for intense hydration.
NAK – Performance Driven, Free from Nasties
NAK is all about high performance haircare without the unnecessary chemicals. Free from sulfates and parabens, their formulas deliver salon quality styling and repair while remaining gentle on the scalp and strands. Their styling range is especially popular, offering long lasting hold, flexible texture, and effortless volume.
Best Sellers:
🔥 NAK Surf Wax – A medium hold, matte finish wax for effortless beachy waves.
🔥 NAK Hydrate Conditioner – A moisture boosting formula for soft, nourished locks.
Muk – Bold, Edgy, and High Performance
Muk is our 'newest kid on the block' and about to be added to Direct Hair Supplies. Muk is known for its bold approach to hair styling, offering some of the strongest and most durable styling products on the market. If you’re after maximum hold, texture, and definition, Muk is your go to brand. Beyond styling, their intensive repair and hydration treatments are a game changer for dry or damaged hair.
Best Sellers:
🔥 Muk Hard Muk Styling Mud – The ultimate strong hold styling mud for long lasting control.
🔥 Muk Deep Muk Ultra Soft Shampoo – A nourishing shampoo designed for silky, manageable hair.
Why We Stand Behind These Brands
At Direct Hair Supplies, we don’t just stock any brand – we carefully select those that align with our commitment to quality, performance, and sustainability. De Lorenzo, NAK, and Muk are brands that not only deliver exceptional results but also uphold values that we – and our customers – believe in. Whether you’re looking for intensive hydration, strong hold styling, or colour maintenance, these brands offer the best solutions for every hair type.
💇♀️ Explore our full range today and experience the difference in salon quality haircare! Alternatively, reach out to us at any time to understand more about what products are best for you.